# The WarmUp blog

> Plain answers to the questions buyers ask us about GTM engineering, paid media, LinkedIn content and RevOps, and how we work. Each post opens with the answer.

- Canonical page: https://warmup.ai/blog
- Feed: https://warmup.ai/blog/feed.xml

## GTM engineering

- 2026-10-27, [What is GTM engineering?](https://warmup.ai/blog/what-is-gtm-engineering.md): GTM engineering is building the system that decides who to contact, why and when, runs the outreach, and writes every result back to your CRM. Here is what that means in practice.

## How we work

- 2026-10-27, [How we hand a system over](https://warmup.ai/blog/how-we-hand-a-system-over.md): We build the system, run it with your team until the numbers hold, then move every table, rule, document and number to a person you name, and train them. Here is how each step works.