# GTM standup notes

> Short dated notes from Mike Hurley's GTM standup video: one thing he is working on, most days, with the tools named and the claims checked.

- Canonical page: https://warmup.ai/standup

- 2026-10-01, episode 1: [Mapping the market, and where to start](https://warmup.ai/standup/mapping-the-market.md). Before any tool gets opened, the CRM says which segments actually bought. Then one audience, cleaned in passes, cheapest check first.