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Webinar & Event Automation
Webinar Registration Enrichment
Instantly enrich webinar registrants and route them to your CRM for fast follow-up and sales visibility.
- Trigger
- Webhook received from your webinar registration platform (e.g., Zoom, Luma, or Google Forms via Make)
- What it runs
- Enrich registrant data using Clay
- Check for existing contact in HubSpot CRM
- Create or update lead record
- Add contact to active sales campaign or nurturing flow
Why it matters
Your sales team shouldn't have to dig around for who registered. With this automation, they're notified with full context and can follow up immediately with enriched info.
In practice
Pair this with Meeting-Abandonment Recovery and Event-Triggered Re-engagement workflows to close the loop on every registrant, attended or not.
What it runs on
ClayHubSpotMake.com
Want this running on your stack?
We build it, run it with you, and hand it over, with an engineer who can keep it running. Or hire that engineer directly.
30 minutes to scope it. Engagements are contracted through WarmUp, Inc.