Written by Mike Hurley, founder of WarmUp

The guide library.

These are workflows we run or have built, written so you can build your own. Each guide has the board, the checks it makes and the order it makes them in, the reasons, the steps, and one thing to copy. Everything is open. No form, no email.

For a B2B team of 25 to 500 people that owns the tools (a CRM, a data tool, a sender) and has nobody whose job is to make them work together.

From the GTM standup

A short video, most days, on one thing Mike is working on. Each one gets a written note here.

All standup notes →

Words we use

Ring, map, routine, broker, cap, receipt and the rest, each in a plain sentence.

The glossary →

Short recipes

21 smaller automations, each as a trigger, the steps and the tools. Shorter than a guide, and a good place to look for one specific job.

The workflow library →

Want one of these running for your business?

We build the system in your stack, or place a verified GTM engineer to run it. There are 6 guides here so you can see the work before you ask.

30 minutes to scope it. Engagements are contracted through WarmUp, Inc.