Written by Mike Hurley, founder of WarmUp
The guide library.
These are workflows we run or have built, written so you can build your own. Each guide has the board, the checks it makes and the order it makes them in, the reasons, the steps, and one thing to copy. Everything is open. No form, no email.
For a B2B team of 25 to 500 people that owns the tools (a CRM, a data tool, a sender) and has nobody whose job is to make them work together.
Finding who is ready now
The hiring signal feed
Job postings become a ranked daily call list, by testing the title against five rings and the company against the map.
About 7 minutes. Copy: the rings file.
The hiring-signal account check
Start from a list of accounts you already trust, find which of them are hiring, and get a verified person to call at each.
About 6 minutes. Copy: the fallback order and the people rule.
The social listening play
Everyone who engages with a post is checked against six facts and handed to the right campaign with a message written for them.
About 8 minutes. Copy: the six facts and the message checker.
How it all fits
The inbound-led outbound engine
Content creates the demand, capture turns it into signals, qualification and suppression decide who is touched, and three tiers route each one to a rep or a sequence.
About 8 minutes. Copy: the tier and suppression rules.
The four-layer GTM stack
One layer decides, one remembers, one records and one touches, with a contract between each pair.
About 6 minutes. Copy: the contract between layers.
From the GTM standup
A short video, most days, on one thing Mike is working on. Each one gets a written note here.
- Episode 2: The inbound-led outbound engine, end to end →2026-10-02
- Episode 1: Mapping the market, and where to start →2026-10-01
Words we use
Ring, map, routine, broker, cap, receipt and the rest, each in a plain sentence.
The glossary →Short recipes
21 smaller automations, each as a trigger, the steps and the tools. Shorter than a guide, and a good place to look for one specific job.
The workflow library →Want one of these running for your business?
We build the system in your stack, or place a verified GTM engineer to run it. There are 7 guides here so you can see the work before you ask.
30 minutes to scope it. Engagements are contracted through WarmUp, Inc.