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Recipe / Lead Generation

Lead Capture (Pre-Qualified)

Score each website form lead with Apollo, qualify it against your criteria, enroll it in a personalized sequence, and route it to the sales team.

Motion
Inbound
Channel
Website, Email
Steps
4
Tools
Instantly, Clay, Apollo
Starts when
Form submission from website
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.
  1. 01

    Score lead with Apollo

    Apollo

  2. 02

    Qualify against criteria

  3. 03

    Enroll in personalized sequence

  4. 04

    Route to sales team

In order: Score lead with Apollo, then Qualify against criteria, then Enroll in personalized sequence, and finally Route to sales team.

The steps.

  1. 01

    Score lead with Apollo

    Tool Apollo

  2. 02

    Qualify against criteria

  3. 03

    Enroll in personalized sequence

  4. 04

    Route to sales team

Tools used.

  • Inbound

    Lead Qualification Pipeline

    Automatically qualify and route new leads using intelligent scoring and CRM automation.

  • Inbound

    360Connect Lead Capture

    Automatically capture and enrich warm leads from 360Connect and launch personalized outreach.

  • Inbound

    The inbound qualification engine

    Every book-a-call form fills its own gaps, runs two stages of checks, and lands on one of three verdicts before anyone picks up the phone.

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