A signal is a reason to call.

Something happens at a company on your list: a job is posted, a post gets a reply, a form is filled in. These are the six we act on. Each one shows the first line of the call our rep makes, what waits for your yes, and what you keep.

The call
The first line our rep says, the question after it, and the one thing they never say.
Your yes
What waits for your approval before anyone is contacted.
You keep
What stays in your accounts, in your name, while we work and after.

The examples are written for a made-up company that sells scheduling software to manufacturers.

Something changed at the account.

Public news about a company on your list: a job posted, money raised.

What we need from you

Your account list. These are read from public sources, so nothing else of yours is needed.

  • Hiring for the role you sell to

    A company on your list posts a job for the team your product serves.

    The call opens with

    “I saw you are hiring an operations lead, so I thought this might be the right month to call.”

    How far we run it: We run this on our own pipeline every morning.

    See the whole play
  • A funding round

    A company on your list announces new money from investors.

    The call opens with

    “I read the announcement about your new funding and what it is meant to pay for.”

    How far we run it: Built for clients as part of the signal feed. On our own pipeline a funding round ranks a hiring signal higher and is not worked on its own.

    See the whole play

They came to you.

Someone at a company on your list read, clicked, reacted or asked.

What we need from you

Access to the channel it happened in: your site, your ad accounts, your people's LinkedIn posts or your forms.

  • A reaction to your post

    Someone at a company on your list comments on, reposts or reacts to a LinkedIn post from your founder or team.

    The call opens with

    “You commented on our post about changeovers, so I wanted to hear how your plants handle them.”

    How far we run it: We run this on our own pipeline every morning.

    See the whole play
  • A visit from an account on your list

    Someone from a company on your list reads your site, and the visit is matched to the company.

    The call opens with

    “I work with plant teams on how orders reach the schedule, and I think that sits with you.”

    How far we run it: Built for clients. On our own pipeline it is drawn and not yet built.

    See the whole play
  • A click on your ad

    Someone at a company on your list clicks one of your LinkedIn or Google ads.

    The call opens with

    “I am calling about the day plant teams lose between an order arriving and it reaching the schedule.”

    How far we run it: Built for clients who run their ads with us.

    See the whole play
  • A request from your website

    Someone fills in a form on your site or asks for a meeting.

    The call opens with

    “Thanks for getting in touch about scheduling. I looked at your plants before calling so I would not waste your time.”

    How far we run it: Built for one company's book-a-call form and running as a pilot: it reads the CRM and writes nothing back yet.

    See the whole play

These pages show what we do when a signal fires. If you want the build itself, step by step and tool by tool, that is a different shelf. Read the guides and recipes

Pick a signal. We will run the play.

Choose the one closest to your market. We build it in your tools and run it with your team, in accounts in your name.

Or skip the form