All signal plays

Signal play / Something changed at the account

Hiring for the role you sell to

A company on your list posts a job for the team your product serves.

A company that is hiring for a job has already decided the work matters this year. The posting says which team, and often which tools, so the reason to call is written down in public.

How it is spotted.

In your own tools, not ours. The steps below run where the heading says, and what they find stays there.

From the signal to a call task

In your Clay workspace and your CRM

Illustration

  1. First

    Your buyers' job titles go into one written list, each with a weight, beside the titles that never count.

  2. Then

    Job posts are read every morning and checked against your account list before anything is paid for.

  3. Last

    A match becomes a call task in your CRM with the posting attached, ranked by how recent it is.

What this shows: where this signal is read and where it lands. Both are in accounts in your name.
What this page is
A signal play: one thing that happens at a company on your list, and what we do about it, from spotting it to the call.
When to act
Strongest in the first two weeks after the posting, then it fades.
The examples
The examples are written for a made-up company that sells scheduling software to manufacturers.

The call, and the first message.

A rep on our payroll picks up the phone. This is the line the call opens with, the question that follows it, and the written message that goes beside it.

The first line of the call

Illustration
“I saw you are hiring an operations lead, so I thought this might be the right month to call.”

The question after it

“What will the new person be expected to fix first?”

What our rep never does

Never guesses at why the last person left.

Your yesWaits for you: the call script and the first message, before anyone is contacted.

The first message, by Email

Illustration

Saw the operations lead role you posted. Teams that hire for that job are often trying to fix how orders reach the plant schedule. Is that the gap the new hire is meant to close?

Held to our own message rules: three sentences at most, a question, no link and no pitch.

What waits for your yes, and what you keep.

You approveYour yes

  • Which job titles count as a signal for your market.
  • The call script and the first message, before anyone is contacted.
  • Each meeting, accepted or rejected against the written definition.

You keep

  • The list of titles and their weights, in your Clay workspace.
  • Every matched posting, kept as a dated record.
  • Every call note and outcome, written to your CRM with the signal attached.

Where it goes wrong, and the rule that stops it.

  • The titles you rule out are checked first, so a sales manager posting never becomes a call.
  • Many postings for one role are one signal, not many.
  • A posting with no date waits for a person to look at it.

How far we run it today.

We run this on our own pipeline every morning.

Our services that run it
GTM engineering, then BDR
What it costs
Each service has its own published price. See pricing
The guide behind it
The hiring signal feed, the build written out step by step.

The other signal plays.

Have us run this play for you.

We build it in your tools and run it with your team, in accounts in your name. You approve the script before anyone is called.

Or skip the form