All signal plays

Signal play / Something changed at the account

A funding round

A company on your list announces new money from investors.

New money is spent on a plan, and the announcement usually says what the plan is. Budgets are being set before the vendors are chosen.

How it is spotted.

In your own tools, not ours. The steps below run where the heading says, and what they find stays there.

From the signal to a call task

In your Clay workspace and your CRM

Illustration

  1. First

    Funding announcements are read from public sources and matched to the accounts on your list.

  2. Then

    Fit is checked first. A round moves a good account up the list and never makes a poor one good.

  3. Last

    The rep gets a call task with the announcement and the person who owns the part of the plan you serve.

What this shows: where this signal is read and where it lands. Both are in accounts in your name.
What this page is
A signal play: one thing that happens at a company on your list, and what we do about it, from spotting it to the call.
The examples
The examples are written for a made-up company that sells scheduling software to manufacturers.

The call, and the first message.

A rep on our payroll picks up the phone. This is the line the call opens with, the question that follows it, and the written message that goes beside it.

The first line of the call

Illustration
“I read the announcement about your new funding and what it is meant to pay for.”

The question after it

“Which part of that plan lands on your team first?”

What our rep never does

Never opens with congratulations and stops there.

Your yesWaits for you: the call script and the first message, before anyone is contacted.

The first message, by LinkedIn

Illustration

Read the announcement about your new funding and the plans for it. Plans like that tend to reach the plant floor before anyone new is hired to run them. Which part is yours to carry first?

Held to our own message rules: three sentences at most, a question, no link and no pitch.

What waits for your yes, and what you keep.

You approveYour yes

  • Which accounts are worth a call when they raise.
  • The call script and the first message, before anyone is contacted.
  • Each meeting, accepted or rejected against the written definition.

You keep

  • The funding records matched to your accounts, in your Clay workspace.
  • The ad audiences built from those accounts, in your ad accounts.
  • Every call note and outcome, written to your CRM with the signal attached.

Where it goes wrong, and the rule that stops it.

  • The message is about the plan the money pays for, not the money.
  • An account that would not buy is not called because it raised.

How far we run it today.

Built for clients as part of the signal feed. On our own pipeline a funding round ranks a hiring signal higher and is not worked on its own.

Our services that run it
GTM engineering, then Paid media, then BDR
What it costs
Each service has its own published price. See pricing

The other signal plays.

Have us run this play for you.

We build it in your tools and run it with your team, in accounts in your name. You approve the script before anyone is called.

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