All signal plays

Signal play / They came to you

A click on your ad

Someone at a company on your list clicks one of your LinkedIn or Google ads.

The account has seen your story more than once and one person in it acted. The click carries its campaign, which tells the rep which angle landed.

How it is spotted.

In your own tools, not ours. The steps below run where the heading says, and what they find stays there.

From the signal to a call task

In your ad accounts and your CRM

Illustration

  1. First

    Ads run to the same account list outbound is working, with customers and open deals excluded.

  2. Then

    A click lands in your CRM with its campaign attached.

  3. Last

    The next written message and the rep's call pick up the angle of the ad that was clicked.

What this shows: where this signal is read and where it lands. Both are in accounts in your name.
What this page is
A signal play: one thing that happens at a company on your list, and what we do about it, from spotting it to the call.
The examples
The examples are written for a made-up company that sells scheduling software to manufacturers.

The call, and the first message.

A rep on our payroll picks up the phone. This is the line the call opens with, the question that follows it, and the written message that goes beside it.

The first line of the call

Illustration
“I am calling about the day plant teams lose between an order arriving and it reaching the schedule.”

The question after it

“Is that a gap at your plants?”

What our rep never does

Never mentions the ad or the click.

Your yesWaits for you: the call script and the first message, before anyone is contacted.

The first message, by Email

Illustration

Many plant teams lose a day between an order arriving and it reaching the schedule. Some have closed that gap without adding staff. Is it a gap at your plants?

Held to our own message rules: three sentences at most, a question, no link and no pitch.

What waits for your yes, and what you keep.

You approveYour yes

  • The audiences and the cadence the ads run on.
  • The call script and the first message, before anyone is contacted.
  • Each meeting, accepted or rejected against the written definition.

You keep

  • The ad accounts, the audiences and the campaign history.
  • Every click, on the account in your CRM with its campaign.
  • Every call note and outcome, written to your CRM with the signal attached.

Where it goes wrong, and the rule that stops it.

  • The message picks up the ad's angle and never mentions the click.
  • Accounts that asked to be left alone are taken out of the audiences too.

How far we run it today.

Built for clients who run their ads with us.

Our services that run it
Paid media, then GTM engineering, then BDR
What it costs
Each service has its own published price. See pricing
Where it can start
A plant wins defense work, A certification date comes into view. Each is a sample of the ad we would run on a buying signal, with who sees it and the email and call that follow the same week.

The other signal plays.

Have us run this play for you.

We build it in your tools and run it with your team, in accounts in your name. You approve the script before anyone is called.

Or skip the form