← The guide library

Words we use.

The terms the guides lean on, in plain words. These are our own names for the parts of our own system.

Ring
A list of job titles that count as the same signal, with a weight. Ring 1 is the strongest.
The map
One table of companies, keyed on domain, with a status, a segment, a tier and a reason for each. Nothing is deleted from it. A status changes when a fact does.
Signal
Something a company or a person did that suggests now is a good time to talk: a job posting, a comment on a post, a form, a reply.
Fit and timing
Two separate numbers. Fit is how well a company matches who we sell to, and it belongs to the account. Timing is how fresh the signal is, and it fades.
Tier
The rank a company holds on the map because of its fit. A signal moves a company up inside its tier and never changes the tier.
Check
One question asked of a company or a person, with three possible answers: pass, fail or unknown. Every check keeps the evidence behind its answer.
Unknown
The answer a check gives when it cannot tell. An unknown is never counted as a pass. It waits for a person or for a missing fact.
Verdict
What a workflow decides after its checks, with the reasons. A person can always see why.
Routine
A job that runs itself on a schedule in the cloud. Nothing depends on a laptop being open.
Broker
One small service that holds the API keys and the spending caps, so a routine cannot spend past them.
Cap
A spending limit per day or per month. Over the cap, the routine stops and says so.
Receipt
The written record of a run: what it checked, what it decided, what it spent.
Ledger
The place the receipts are read. One row per run, read by a person every morning.
Router
The one step every signal passes through. It matches the signal to a company and a person and puts it in one shape before anything acts on it.
Queue
The one ordered list a rep works from, with a score and a reason to call beside each name.
Sender
A tool that delivers messages or calls on one channel: email, LinkedIn or the phone.
Blocklist
The companies and people we must never contact. One tool writes it, and every sender reads the same copy.
Layer
One of four jobs in the stack: decide, remember, record, touch.
No provider credits
A source that answers without drawing down a data provider's paid credits. It is not the same as free: it can still use a search quota or an allowance.