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GTM standup notes.

A short video, most days, from Mike Hurley: one thing he is working on in our go-to-market system. A workflow, a tool, a win, or something that broke. Each episode gets a written note here, with the tools named and the claims checked.

  1. Episode 1 ·

    Mapping the market, and where to start

    Before any tool gets opened, the CRM says which segments actually bought. Then one audience, cleaned in passes, cheapest check first.