← The guide library

GTM standup notes.

A short video, most days, from Mike Hurley: one thing he is working on in our go-to-market system. A workflow, a tool, a win, or something that broke. Each episode gets a written note here, with the tools named and the claims checked.

  1. Episode 2 ·

    The inbound-led outbound engine, end to end

    Your marketing already creates engagement. This workflow captures who engaged, qualifies them, suppresses who you must not touch, and routes the rest to where a rep can act.

  2. Episode 1 ·

    Mapping the market, and where to start

    Before any tool gets opened, the CRM says which segments actually bought. Then one audience, cleaned in passes, cheapest check first.