BDR
Every call has a reason.
Our BDR service gives you an outsourced SDR or a fractional BDR on our payroll, who calls, emails and messages your buyers when a signal built in your own Clay and CRM says there is a reason to, and the lists, scripts and recordings are yours.
From $4,000 a monthWhat it covers →
How BDR runs
example07 steps
Meeting defined week 1
- Your team
- Your CRM
Before the first call we write down what a meeting is: who counts by title, company size and industry, and that it has to be held, not only booked. You sign it.
List and signals weeks 1 to 2
- Clay
- HubSpot or Salesforce
We build the call list in your own Clay and CRM from the accounts you sell to and the signals that say when: a hire, a funding round, a site visit, an ad click, a post reaction.
Scripts week 2
- Claude Code
- Your team
Openers, questions and answers to objections, written for each kind of buyer with the offer that fits them. You approve them before a call is made.
Your rep starts week 3
- Your team
- Slack
A named BDR on our payroll, in the US or Latin America as you chose, is briefed on your product and your buyers and starts working the list.
Calls on signals from launch
- The dialer
- Instantly
- HeyReach
A signal fires and becomes a call task with the reason and the person attached. The rep calls, emails and messages on LinkedIn, and follows up your inbound leads.
Booked and logged from launch
- HubSpot or Salesforce
- Slack
Meetings are booked and confirmed on your reps' calendars. Every call, note and outcome is written to your CRM, and you accept or reject each meeting.
The review every two weeks
- Your team
- Your CRM
Thirty minutes with your team: which signals started conversations, what buyers said, which meetings you accepted, and what changes before the next one.
An example run. Your stack sets the tools, and your market sets the order.
Systems built for
What it costs, and what is in it.
One monthly price, set by how much of a rep's week you take and where the rep sits. It costs more than a rep and a phone because the list, the data, the tools, a manager and call coaching are all in it.
- Priced by how much of a rep's week you take and where the rep sits, never by the meeting. Everything is included, and nothing is charged on top.
- Prices are per month, in US dollars. You commit a quarter at a time.
- The first call ends with a scope and a number.
- Every price we publish, on one page →
US, full-time
One rep on our payroll, based in the US, working only for you.
- $10,000a month
- One named BDR, a WarmUp employee based in the US, on your account full-time
- Cold calls, email and LinkedIn messages, and follow-up on your inbound leads
- Meetings booked and confirmed on your reps' calendars
- A written definition of a meeting before the first call, and you accept or reject each one
- The call list built for you from signals, in your own Clay and CRM
- Contact data and enrichment
- The dialer and the sending tools
- A manager on our side, and coaching on recorded calls
- Scripts and messaging written for each kind of buyer
- Every call, note and outcome written to HubSpot or Salesforce
- Reporting, and a thirty-minute review every two weeks
US, half-time
Twenty hours a week from one named rep, based in the US.
- $6,000a month
- Twenty hours a week from one named BDR, a WarmUp employee based in the US
- That person works for at most two clients
- The same list building, data, tools, manager, coaching, scripts and reporting as full-time
- The same written meeting definition, CRM updates and two-week review
Latin America, full-time
One rep on our payroll, based in Latin America, working only for you.
- $7,000a month
- One named BDR, a WarmUp employee based in Latin America, on your account full-time
- The same calls, email, LinkedIn messages and inbound follow-up as a US rep
- The same list building, data, tools, manager, coaching, scripts and reporting
- The same written meeting definition, CRM updates and two-week review
Latin America, half-time
Twenty hours a week from one named rep, based in Latin America.
- $4,000a month
- Twenty hours a week from one named BDR, a WarmUp employee based in Latin America
- That person works for at most two clients
- The same list building, data, tools, manager, coaching, scripts and reporting as full-time
- The same written meeting definition, CRM updates and two-week review
Every tier
- Built in accounts in your name, from the first day
- Your approval on every send, ad, post and CRM change before it goes out
- Documented as it is built
- Run with your team in the loop, and improved at every review
Who it is built for, and who it is not.
Three situations this is built for, and three we would turn down on the first call.
Built for
- No time to build a team
- You need conversations with buyers this quarter, and hiring, equipping and managing a rep yourself would take until the next one. Ours arrives with the list, the tools and a manager.
- Buyers who answer the phone
- You sell to plants, operations and field teams, where a call lands and an email does not, and the rep has to know what you make. A kickoff and visits can be on site across Indiana and the Midwest.
- Signals with nobody to call
- Outbound, ads or posts already draw engagement from the accounts you want, and nobody picks up the phone when it happens. The rep turns that engagement into a conversation the same week.
Not for
- Paying by the meeting
- We do not sell meetings by the unit or promise a count, because that model rewards meetings that should not have counted. If that is the deal you want, a pay-per-appointment firm is the honest choice.
- Nobody to take the meeting
- A BDR opens the conversation, and someone on your side has to hold the meeting and close. If nobody can, free up or hire that person first, then call us.
- One-call consumer sales
- This is built for B2B sales with a named buyer and a considered decision. If you sell to consumers, or close on the first call at high volume, a call center fits better than we do.
A rep dialing a bought list, and what replaces it.
Outsourced calling goes wrong in three places, and each one is settled before the first dial.
- Lists
The rep works a bought list from the top, so most calls reach someone with no reason to talk this month.
The call list is built in your own Clay and CRM, and every task carries the signal that put it there and the person to ask for.
- Meetings
You pay for meetings booked, then argue about which of them should have counted.
A meeting is defined in writing before the first call, it has to be held to count, and you accept or reject each one.
- Ownership
The lists, the recordings and the sequences live in the vendor's software, and your access to them ends when the work does.
The lists, scripts, recordings and accounts are in your name from the first day, and we train your team when you want to run it.
What we build around the rep.
Four parts, built in your own tools. The rep is ours, and everything the rep works from is yours.
The warm call list
Accounts and people sit in one list in your Clay and CRM, and a call task is created only when a signal gives the rep a reason to ring.
- Signals from hiring, funding, site visits, ad clicks and post reactions
- Each task carries the person, the reason and the play
- Contact data found and checked before the rep dials
Scripts for each buyer
An opener, the questions and the answers to the objections buyers raise, written for each kind of buyer and approved by you.
- The opener names the signal, so the first line is about them
- Objection answers rewritten from what buyers say on calls
- Email and LinkedIn messages that match the call
The call, recorded and coached
The rep calls from a dialer in your name, every call is recorded, and a manager on our side listens and coaches from the recordings.
- Phone, email and LinkedIn in one sequence per person
- Recordings kept in your account, open to your team
- Coaching from a manager who listens to the calls
Meetings, defined and logged
A meeting counts when it matches the written definition and is held. Each one comes to you to accept or reject, and the outcome is written to your CRM.
- The definition: title, company size, industry, and held
- Confirmed with the buyer before the day
- Accepted and rejected meetings both on the report
The warm call.
One call, start to finish. Something happens at an account, the list fills in the reason and the person, the rep rings, and what the buyer said travels to the other four services.
The rep calls because something happened.
The reason is in the first line of the call, and what the buyer says goes back to every other part of the system.
A signal fires
A hire, a funding round, a site visit, an ad click or a post reaction happens at an account on your list.
The row fills in
The account's row in your Clay and CRM gets the reason to call and the person to ask for.
The phone connects
A named rep on our payroll rings with that reason in the first line, and the call is recorded.
The note travels
What the buyer said becomes a play adjusted, an ad angle, a post topic and a stage in your CRM.
An illustration of one call, not a client's record. The account is nameless and the words on the note are invented.
On the record.
Cardboard TeamCardboard“Mike and the WarmUp team really came through for us when we needed to test outbound with different personas. They walked us through their messaging process, built solid lists based on what we told them we were looking for, and actually got us in front of Agile coaches - which wasn't easy. Good people to work with.”
“What I find both unique and refreshing in working with Warmup is their efforts to refine the prospect lists such that 90-95% of the companies that Warmup eventually presented were in our target market. The time savings aspect of this one element cannot be understated, not to mention how this illustrates that Warmup is not just listening to our needs but also acting on that information.”
Gary SchwartzFormer CEO, MTS Scanners“Our company MTS scanners have been working with Deisy at warm-up for sometime. Deisy is a quick learner has great phone presence and is able to connect with strangers on the other side of a call. Deisy does her homework has access to great lists and has been Very accommodating to MTS over the months that we work together.”
“Warmup really helped us elevate our approach to GTM. We were manually managing lists and contacts, tracking what we could. WarmUp helped track who engaged with our LinkedIn content, visited our site, and automated the qualification process so we could route them to the right place.”
The first ninety days.
Three weeks to build the list, the scripts and the definition, then the rep calls and the review every two weeks decides what changes.
Weeks 1 to 3
Build
The meeting definition, the list and its signals, the scripts and the rep's briefing. The kickoff can be on site across Indiana and the Midwest.
Your part: One kickoff, access to your CRM, and your yes on the meeting definition and the scripts.
From week 3
Run
The rep calls, emails and messages from the list, follows up inbound leads, books and confirms meetings, and logs every call in your CRM.
Your part: Hold the meetings, and accept or reject each one.
Every two weeks
Improve
The review decides what changes next: a signal dropped, a script rewritten, a segment added. What buyers said goes to whoever runs your ads, posts and outbound.
Your part: A thirty-minute review every two weeks.
The rep is a WarmUp employee, in the US or Latin America as you choose. Half-time means twenty hours a week from one named person, who works for at most two clients.
What buyers ask about our BDR service.
What is an outsourced SDR or fractional BDR, and how is yours different?
It is a sales development rep who works for you without being your hire. Ours is a WarmUp employee who calls, emails and messages your buyers, books meetings and updates your CRM. The difference is the list: the rep calls when a signal in your own Clay and CRM gives a reason to, not down a bought list.
How is the BDR service priced?
One monthly price, set by how much of a rep's week you take and where the rep sits: full-time or half-time, in the US or Latin America. All four prices are published on the pricing page. Nothing is charged per meeting, per dial or per seat, and nothing is added for data or tools.
Why does it cost more than other outsourced SDR firms?
Because of what the price holds. The call list is built for you from signals in your own tools, not bought. Contact data, the dialer, the sending tools, a manager and call coaching are all included. The rep is our employee, named, and we say where they sit. And the lists, scripts, recordings and accounts are yours.
What is included, and what is not?
Included: the rep, list building, contact data and enrichment, the dialer and sending tools, a manager, call coaching, scripts and messaging, CRM updates, reporting and a review every two weeks. Not included: closing the deal, which stays with your team, and a promised number of meetings.
Can you guarantee a number of meetings?
No. A promised number is set before anyone knows your market, and it gets met with meetings you would not have taken. What we commit to is the written definition of a meeting, a named rep's hours, and a report every two weeks that shows the calls, the conversations and the meetings you accepted.
What counts as a meeting?
Whatever the written definition says, and we write it with you before the first call: the titles, company sizes and industries that count, and that the meeting has to be held, not only booked. You accept or reject each one against that page, and rejected meetings stay on the report.
What does a half-time or fractional BDR mean here?
Twenty hours a week from one named person. That rep works for at most two clients, so two half-time clients make one full week and nobody else works your list. The manager, tools, data and review are the same as full-time.
Where are your BDRs based?
In the US or in Latin America, and you choose which. Either way the rep is a WarmUp employee on our payroll, not a contractor, and the two are priced separately on the pricing page. We are based in the Midwest, and a kickoff or a plant visit can be on site across Indiana and the Midwest.
Who is it for, and who is it not for?
For a team that needs conversations this quarter and has no time to hire and manage a rep, for companies whose buyers answer the phone, and for teams with engagement nobody is calling. Not for anyone who wants to pay by the meeting, has nobody to take the meeting, or sells to consumers on one call.
How long until the rep is making calls?
About three weeks. The first two go to the meeting definition, the list and its signals, and the scripts, all of which you approve. The rep is briefed in the third week and starts calling. If your CRM data is hard to reach, the list takes longer, and we say so in week one.
Who does what between your team and ours?
You give us CRM access, join one kickoff, approve the meeting definition and the scripts, hold the meetings, and accept or reject each one. We employ, manage and coach the rep, build the list, supply the data and tools, write the scripts, log every call, and bring the report to a review every two weeks.
How are results measured?
In your CRM. Every call, conversation, meeting and outcome is written to HubSpot or Salesforce as it happens, with the signal that caused the call attached. The report every two weeks reads from those records: calls made, conversations held, meetings booked, meetings you accepted, and what buyers said.
Does the BDR work on its own, or only with your other services?
On its own. List building, data and scripts are included, so a client who buys only BDR still gets a warm list. It works harder beside GTM engineering, which supplies the signals and the plays, and with ads and LinkedIn content warming the same accounts before the phone rings. Each service is priced separately.
Is it a project or a retainer?
A retainer: a monthly price, committed a quarter at a time. At the end of each quarter you decide whether to carry on. There is no setup project sold separately, because the list, the scripts and the meeting definition are part of the first three weeks.
Do you use AI to make the calls?
No. A person makes every call and writes every reply to a buyer. AI does the work around the call: finding and checking contacts, watching for signals, drafting scripts from recorded calls for you to approve, and summarising each call into the CRM note.
What happens when the engagement ends?
The price stops and everything else stays. The list, the signals, the scripts, the recordings and the accounts were in your name from the first day. When you want your own team to run it, we plan the handover with you and train them. How long that takes depends on the setup, so we do not promise a date.
Part of forward-deployed growth engineering.
Outbound, ads, founder content, the CRM underneath and a BDR on the phone are planned together and run by one team, and every channel feeds the next. Take one, or the whole engine. Either way, every account is in your name.
- GTM engineering hands the BDR the account, the person, the signal that fired and the play, and gets back what was said on the call, logged against that signal.
- An ad click or a post reaction at a target account becomes a call task, what buyers say goes back as ad angles and post topics, and RevOps supplies the routing, the reply timer and one definition of a meeting.
Selling to a short list of named accounts? The BDR is the fourth motion on that list, beside outbound, ads and content. Account-based marketing (ABM).
How it works →- GTM engineeringOutbound from buying signals, run in Clay and your CRM, in accounts you own.
- Paid mediaLinkedIn and Google Ads aimed at the accounts you chose, measured as cost per opportunity in your CRM.
- LinkedIn contentPosts in your own voice from a weekly interview, with the people who engage matched to your target accounts.
- RevOpsA CRM your team trusts: clean records, leads routed to an owner, qualification that matches your closed-won deals.
- BDRA rep on our payroll who calls when a signal gives a reason to, from a list built in your own Clay and CRM.this page
Tell us who you want on the phone.
Thirty minutes. Name the buyers you want and who takes the meeting, and you leave knowing which signals exist for those accounts, which rep fits, and what it costs.
Or call +1 463 283 6462, or pick a time without the form.