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Recipe / Lead Generation

360Connect Lead Capture

Parse each 360Connect lead email in Parseur, enrich and score the lead in Clay, qualify it on title, company and budget, and launch outreach through Instantly or HeyReach.

Motion
Inbound
Channel
Email, LinkedIn
Steps
4
Tools
Parseur, Clay, Instantly, HeyReach
Starts when
Lead arrives from 360Connect or another third-party provider (typically via email)
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.

  1. 01

    Parse lead email or attachment using Parseur

    Parseur

  2. 02

    Enrich and score the lead in Clay

    Clay

  3. 03

    Qualify based on job title, company, and budget

  4. 04

    Launch outbound outreach via Instantly or HeyReach

    Instantly, HeyReach

In order: Parse lead email or attachment using Parseur, then Enrich and score the lead in Clay, then Qualify based on job title, company, and budget, and finally Launch outbound outreach via Instantly or HeyReach.

The steps.

  1. 01

    Parse lead email or attachment using Parseur

    Tool Parseur

  2. 02

    Enrich and score the lead in Clay

    Tool Clay

  3. 03

    Qualify based on job title, company, and budget

  4. 04

    Launch outbound outreach via Instantly or HeyReach

    Tool Instantly, HeyReach

Why it matters.

Ideal for companies using lead generation partners like 360Connect who want to remove manual handling and instantly engage promising contacts.

In practice.

Use tags or filters in Parseur to route leads by region, product line, or service type for faster assignment and messaging customization.

Tools used.

Next to this one on the shelf.

  • Inbound

    Lead Capture (Pre-Qualified)

    For form submissions from your website or landing pages, Apollo scores each lead based on criteria like role, industry, and company size. Qualified leads are immediately enrolled in personalized sequences.

  • Inbound

    Lead Qualification Pipeline

    Automatically qualify and route new leads using intelligent scoring and CRM automation.

  • Inbound

    Website Visitor Enrichment

    Enrich website visitors with contact data and launch outreach based on behavioral signals for higher conversion.

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