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Recipe / Intent Data & Signals

Buying Committee Mapping

Map the decision-makers at a target account, research each committee member, build multi-threaded sequences, and launch coordinated outreach.

Motion
Outbound
Steps
4
Tools
Clay, Apollo
Starts when
Target account identified
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.

  1. 01

    Map decision-makers

    Apollo, Clay

  2. 02

    Research committee members

  3. 03

    Create multi-threaded sequences

  4. 04

    Launch coordinated outreach

In order: Map decision-makers, then Research committee members, then Create multi-threaded sequences, and finally Launch coordinated outreach.

The steps.

  1. 01

    Map decision-makers

    Tool Apollo, Clay

  2. 02

    Research committee members

  3. 03

    Create multi-threaded sequences

  4. 04

    Launch coordinated outreach

Tools used.

Next to this one on the shelf.

  • Existing customers

    Customer Expansion (Multi-Department)

    Detects when one department is using your product successfully. Clay maps the org chart and launches outreach to leaders in other departments or regions to expand footprint.

  • Outbound

    Job-Change Champion Reactivation

    Tracks when a former buyer or power user joins a new company. After a short delay, Clay triggers a personalized outreach sequence to re-activate champions and accelerate new pipeline opportunities.

  • Outbound

    Team Expansion Signal

    Monitors job boards for roles like 'BDR', 'AE', or 'RevOps'. When 3+ relevant hires are posted, Clay flags the account and triggers campaigns aligned with their hiring and growth needs.

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