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Recipe / Social Selling

Social Proof Amplification

When you publish new proof, identify similar ICP companies, write targeted messaging, launch proof-based campaigns, and track engagement.

Motion
Outbound
Channel
Email
Steps
4
Tools
Clay, Instantly
Starts when
New social proof published
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.

  1. 01

    Identify similar ICP companies

    Clay

  2. 02

    Create targeted messaging

  3. 03

    Launch proof-based campaigns

  4. 04

    Track engagement

In order: Identify similar ICP companies, then Create targeted messaging, then Launch proof-based campaigns, and finally Track engagement.

The steps.

  1. 01

    Identify similar ICP companies

    Tool Clay

  2. 02

    Create targeted messaging

  3. 03

    Launch proof-based campaigns

  4. 04

    Track engagement

Tools used.

Next to this one on the shelf.

  • Outbound

    Social-Selling / Post Interaction

    Monitors who engages with your LinkedIn content using HeyReach and Teamfluence. Automatically triggers connection requests and multi-step follow-up messaging for warming up interested prospects.

  • Outbound

    Funding Event Response

    Triggers outreach 30–45 days after a company announces new funding. Our sequences highlight how your offer can help them scale, hire, or improve GTM timing for new budget windows.

  • Outbound

    Buying Committee Mapping

    Combines signals across LinkedIn, Apollo, and Clay to map out key decision-makers at a target account. Launches multi-threaded messaging sequences to increase reply rates and internal buy-in.

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