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Recipe / Account Expansion

Team Expansion Signal

Monitor job boards for relevant hires, flag the account as expanding, write hiring-focused messaging, and launch a growth campaign.

Motion
Outbound
Steps
4
Tools
Clay
Starts when
Multiple relevant job postings detected
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.

  1. 01

    Monitor job board postings

  2. 02

    Flag expansion signals

    Clay

  3. 03

    Create hiring-focused messaging

  4. 04

    Launch growth campaign

In order: Monitor job board postings, then Flag expansion signals, then Create hiring-focused messaging, and finally Launch growth campaign.

The steps.

  1. 01

    Monitor job board postings

  2. 02

    Flag expansion signals

    Tool Clay

  3. 03

    Create hiring-focused messaging

  4. 04

    Launch growth campaign

Tools used.

Next to this one on the shelf.

  • Outbound

    The hiring signal feed

    Job postings become a ranked daily call list, by testing the title against five rings and the company against the map.

  • Outbound

    Funding Event Response

    Triggers outreach 30–45 days after a company announces new funding. Our sequences highlight how your offer can help them scale, hire, or improve GTM timing for new budget windows.

  • Outbound

    Buying Committee Mapping

    Combines signals across LinkedIn, Apollo, and Clay to map out key decision-makers at a target account. Launches multi-threaded messaging sequences to increase reply rates and internal buy-in.

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