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Recipe / Intent Data & Signals

Content Engagement Scoring

Track content engagement, calculate an engagement score, route the lead on that score, and alert the sales team.

Motion
Inbound
Steps
4
Tools
Clay, HubSpot
Starts when
Multiple content engagements
Where it stands
From our earlier catalog. Not yet checked against how we work today.
The steps, drawnRead in order. The lit step is where it ends.

  1. 01

    Track content engagement

  2. 02

    Calculate engagement score

  3. 03

    Route based on score

  4. 04

    Alert sales team

In order: Track content engagement, then Calculate engagement score, then Route based on score, and finally Alert sales team.

The steps.

  1. 01

    Track content engagement

  2. 02

    Calculate engagement score

  3. 03

    Route based on score

  4. 04

    Alert sales team

Tools used.

Next to this one on the shelf.

  • Inbound

    Content Download Nurture

    When someone downloads a gated asset, this triggers a multi-touch sequence via HeyReach or Instantly. Clay enriches the contact and customizes messaging based on the content topic.

  • Inbound

    Website Visitor Enrichment

    Enrich website visitors with contact data and launch outreach based on behavioral signals for higher conversion.

  • Inbound

    Lead Qualification Pipeline

    Automatically qualify and route new leads using intelligent scoring and CRM automation.

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