Tenor Digital: manual lists replaced by a routed system
Tenor Digital ran go-to-market from lists kept by hand. We replaced them with a system that captured LinkedIn engagement, identified site visitors, qualified leads and routed them.
- Industry
- Fintech: AI-powered private credit loan management
- Services
- RevOps
No measured result is on record for this engagement, so this page describes what changed and states no figure.
Before we started.
Tenor Digital, a fintech that makes AI-powered loan-management software for private credit, ran its go-to-market on manual list and contact tracking.
- Lists and contacts were managed by hand.
- Tracking was limited to what the team could follow manually.
What we built.
A signal-driven system that took four jobs over from the manual lists.
Capture engagement
The system captured who engaged with Tenor Digital's LinkedIn content.
Identify visitors
It identified visitors to the website.
Qualify automatically
It qualified leads automatically, with no person reading each one first.
Route to the right place
It sent each qualified lead to the right place.
The record for this engagement names no tools and no routing rules, so this page names none.
What changed.
- Manual list and contact tracking was replaced by an automated system.
- LinkedIn engagement was captured by the system.
- Website visitors were identified.
- Leads were qualified automatically.
- Qualified leads were routed to the right place.
- The system supported Tenor Digital's commercial maturity before its acquisition by Juniper Square.
On the record.
“Warmup really helped us elevate our approach to GTM. We were manually managing lists and contacts, tracking what we could. WarmUp helped track who engaged with our LinkedIn content, visited our site, and automated the qualification process so we could route them to the right place.”
Four things to take from it.
Write down what you do by hand first.
Tenor Digital's manual list and contact tracking was the starting point for the system. Each job a person did by hand became a job the system does.
Capture the signals your buyers already give you.
LinkedIn engagement and website visits show who is interested before anyone fills in a form. The system captured both.
Qualify automatically, then route.
Qualification that depends on a person reading every lead does not scale. Rules that qualify and route leave people to work the leads that qualify.
Claim the support, not the outcome.
The system supported Tenor Digital's commercial maturity before its acquisition by Juniper Square. We do not claim it caused the acquisition, and a case study that did would be hard to believe.
Questions, answered.
What did Tenor Digital do before the system?
Tenor Digital, a fintech that makes AI-powered loan-management software for private credit, ran its go-to-market on manual list and contact tracking. Its Principal, Dakotah Radabaugh, describes managing lists and contacts by hand and tracking what the team could. That manual process is what the system replaced.
What did the system do?
It captured LinkedIn engagement, identified website visitors, qualified leads automatically and routed each one to the right place. Those four jobs replaced manual list and contact tracking. The record for this engagement names no tools or routing rules, so we describe the jobs and not the stack.
Did the system cause the acquisition?
We do not claim that. Juniper Square acquired Tenor Digital, and the system supported Tenor Digital's commercial maturity before that happened. We cannot say how much it mattered to the deal, and the record holds no measured result, so this page states none.
Show us your lead list.
Send the spreadsheet your team keeps by hand. We will tell you which parts a system can run and what it would take to build.
How the service works: RevOps.
Or call +1 317 414 1157, or pick a time without the form.