All plays

Recipe / Meeting & Engagement

Funding Event Response

Monitor funding announcements, wait for the right timing, write growth-focused messaging, and launch a targeted campaign.

Motion
Outbound
Channel
Email
Steps
4
Tools
Clay, Instantly
Starts when
Company funding announcement
The play, drawnRead in order. The lit step is where the play ends.
  1. 01

    Monitor funding announcements

  2. 02

    Wait for optimal timing

  3. 03

    Create growth-focused messaging

  4. 04

    Launch targeted campaign

In order: Monitor funding announcements, then Wait for optimal timing, then Create growth-focused messaging, and finally Launch targeted campaign.

The steps.

  1. 01

    Monitor funding announcements

  2. 02

    Wait for optimal timing

  3. 03

    Create growth-focused messaging

  4. 04

    Launch targeted campaign

Tools used.

  • Outbound

    Team Expansion Signal

    Monitors job boards for roles like 'BDR', 'AE', or 'RevOps'. When 3+ relevant hires are posted, Clay flags the account and triggers campaigns aligned with their hiring and growth needs.

  • Outbound

    Job-Change Champion Reactivation

    Tracks when a former buyer or power user joins a new company. After a short delay, Clay triggers a personalized outreach sequence to re-activate champions and accelerate new pipeline opportunities.

  • Outbound

    Social Proof Amplification

    Detects when you publish new case studies, testimonials, or G2 reviews. Clay finds similar companies in your ICP and launches targeted campaigns using that proof as the hook.

All 28 plays

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