All plays

Recipe / Social Selling

Social Proof Amplification

When you publish new proof, identify similar ICP companies, write targeted messaging, launch proof-based campaigns, and track engagement.

Motion
Outbound
Channel
Email
Steps
4
Tools
Clay, Instantly
Starts when
New social proof published
The play, drawnRead in order. The lit step is where the play ends.

  1. 01

    Identify similar ICP companies

    Clay

  2. 02

    Create targeted messaging

  3. 03

    Launch proof-based campaigns

  4. 04

    Track engagement

In order: Identify similar ICP companies, then Create targeted messaging, then Launch proof-based campaigns, and finally Track engagement.

The steps.

  1. 01

    Identify similar ICP companies

    Tool Clay

  2. 02

    Create targeted messaging

  3. 03

    Launch proof-based campaigns

  4. 04

    Track engagement

Tools used.

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    Buying Committee Mapping

    Combines signals across LinkedIn, Apollo, and Clay to map out key decision-makers at a target account. Launches multi-threaded messaging sequences to increase reply rates and internal buy-in.

All 28 plays

Or have us run it for you.

We build this play in your tools, run it with your team and hand it over.

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