Guide / Finding who is ready now
The social listening play
Turn LinkedIn engagers into one written message each: choose the authors and set a date floor, check six facts about every person, and run the five stages as one routine.
- Motion
- Outbound
- Channel
- Steps
- 8
- Where it stands
- This runs our own pipeline. It is not a demo build.
01
Choose authors, set a date floor
02
Build the never-message list
03
Watch the posts
04
Judge one person per run
05
Route by author and engagement
06
Write per person, check by code
07
Never start a campaign from code
08
Run it as one routine
In order: Choose authors, set a date floor, then Build the never-message list, then Watch the posts, then Judge one person per run, then Route by author and engagement, then Write per person, check by code, then Never start a campaign from code, and finally Run it as one routine.
The steps.
- 01
Choose the authors and set a date floor.
One file: each author's URL, their bucket (own, competitor, creator), the staff domains to exclude, and the copy rule (direct for your own posts, topic only for everyone else). Nothing before the floor is ever replayed.
- 02
Build the never-message list before the watcher.
Customers, open deals, partners, vendors, competitors, do-not-contact people. Push it to your sender's blocklist and keep your own copy as a second filter.
- 03
Watch the posts.
Two days back. Comments, reposts and reactions. Page past the first hundred. A reaction carries a member id, not a profile, so resolve it to one. Land every engagement in the signals table with the post text and the comment text.
- 04
Judge one person per run, cheapest source first.
Memory, then sources with no provider credits, then one paid look-up per missing fact. The four hard facts hold the person on unknown. The two soft facts may pass with a tag. Write the verdict, the facts and every attempt down.
- 05
Route by author bucket and engagement type.
To a standing campaign per audience: your own posts, competitor audiences, creator audiences, reactors (after they accept), and a nurture lane with no message.
- 06
Write per person, then check by code.
One research call with browsing off, given only what you hold on the person, the post and the comment. Run the checker on the output. On any failure, keep the template.
- 07
Never start a campaign from code.
Create every campaign as a draft. A person reads the first batch and presses start in the app. Replies are answered by a person.
- 08
Run the five steps as one routine.
In order: blocklist, watcher, gate, handoff, writer. A cap per step, a monthly ceiling shared by all of them, and a ledger someone reads.
Tools used.
This play names no tool. It describes each step by what it does, so it fits whichever tools you already run.
The full guide has the board, the reasoning behind each choice and a spec to copy. Read the full guide
Plays that sit next to this one.
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Inbound
The inbound-led outbound engineContent creates the demand, capture turns it into signals, qualification and suppression decide who is touched, and three tiers route each one to a rep or a sequence.
Or have us run it for you.
We build this play in your tools, run it with your team and hand it over.
Or call +1 317 414 1157, or pick a time without the form.