Recipe / Lead Generation
360Connect Lead Capture
Parse each 360Connect lead email in Parseur, enrich and score the lead in Clay, qualify it on title, company and budget, and launch outreach through Instantly or HeyReach.
- Motion
- Inbound
- Channel
- Email, LinkedIn
- Steps
- 4
- Tools
- Parseur, Clay, Instantly, HeyReach
- Starts when
- Lead arrives from 360Connect or another third-party provider (typically via email)
01
Parse lead email or attachment using Parseur
Parseur
02
Enrich and score the lead in Clay
Clay
03
Qualify based on job title, company, and budget
04
Launch outbound outreach via Instantly or HeyReach
Instantly, HeyReach
In order: Parse lead email or attachment using Parseur, then Enrich and score the lead in Clay, then Qualify based on job title, company, and budget, and finally Launch outbound outreach via Instantly or HeyReach.
The steps.
- 01
Parse lead email or attachment using Parseur
Tool Parseur
- 02
Enrich and score the lead in Clay
Tool Clay
- 03
Qualify based on job title, company, and budget
- 04
Launch outbound outreach via Instantly or HeyReach
Tool Instantly, HeyReach
Why it matters.
Ideal for companies using lead generation partners like 360Connect who want to remove manual handling and instantly engage promising contacts.
In practice.
Use tags or filters in Parseur to route leads by region, product line, or service type for faster assignment and messaging customization.
Tools used.
Parseur
No other play names this tool.
Clay
Also in Webinar Registration Enrichment, Lead Qualification Pipeline and Website Visitor Enrichment. All 23 plays that use Clay
Instantly
Also in Lead Qualification Pipeline, Lead Capture (Pre-Qualified) and Meeting-Abandonment Recovery. All 10 plays that use Instantly
HeyReach
Also in Content Download Nurture, LinkedIn Visitor Tracking and Social-Selling / Post Interaction. All 5 plays that use HeyReach
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Inbound
Website Visitor EnrichmentEnrich website visitors with contact data and launch outreach based on behavioral signals for higher conversion.
Or have us run it for you.
We build this play in your tools, run it with your team and hand it over.
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