All plays

Recipe / Webinar & Event Automation

Webinar Registration Enrichment

Enrich each webinar registrant in Clay, check HubSpot for an existing contact, create or update the lead, and add the contact to a sales campaign or nurture flow.

Motion
Inbound
Channel
Events
Steps
4
Tools
Clay, HubSpot, Make.com
Starts when
Webhook received from your webinar registration platform (e.g., Zoom, Luma, or Google Forms via Make)
The play, drawnRead in order. The lit step is where the play ends.

  1. 01

    Enrich registrant data using Clay

    Clay

  2. 02

    Check for existing contact in HubSpot CRM

    HubSpot

  3. 03

    Create or update lead record

    HubSpot

  4. 04

    Add contact to active sales campaign or nurturing flow

In order: Enrich registrant data using Clay, then Check for existing contact in HubSpot CRM, then Create or update lead record, and finally Add contact to active sales campaign or nurturing flow.

The steps.

  1. 01

    Enrich registrant data using Clay

    Tool Clay

  2. 02

    Check for existing contact in HubSpot CRM

    Tool HubSpot

  3. 03

    Create or update lead record

    Tool HubSpot

  4. 04

    Add contact to active sales campaign or nurturing flow

Why it matters.

Your sales team shouldn't have to dig around for who registered. With this automation, they're notified with full context and can follow up immediately with enriched info.

In practice.

Pair this with Meeting-Abandonment Recovery and Event-Triggered Re-engagement workflows to close the loop on every registrant, attended or not.

Tools used.

Plays that sit next to this one.

  • Inbound

    Event-Triggered Re-engagement

    Used after webinars, conferences, or in-person events. Clay imports attendees and launches an Instantly campaign with takeaways, resources, and follow-up CTAs for reactivating cold leads.

  • Inbound

    Meeting-Abandonment Recovery

    If a prospect no-shows a booked call, this workflow sends a friendly follow-up with a 1-click rebook link via Calendly. Clay tracks replies and automatically manages sequence continuity.

  • Inbound

    Lead Qualification Pipeline

    Automatically qualify and route new leads using intelligent scoring and CRM automation.

All 28 plays

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