Recipe / Website Analytics
Website Visitor Enrichment
Enrich each identified website visitor in Clay, judge their engagement, trigger personalized email, and notify sales when intent is high.
- Motion
- Inbound
- Channel
- Website, Email
- Steps
- 4
- Tools
- RB2B, Clay, HubSpot, Make.com
- Starts when
- Website visitor is detected and identified (via RB2B, Clearbit Reveal, or similar tool)
01
Enrich visitor data using Clay
Clay
02
Analyze engagement level (page views, time on site, etc.)
03
Trigger personalized email outreach
HubSpot
04
Notify sales team if high intent is detected
HubSpot
In order: Enrich visitor data using Clay, then Analyze engagement level (page views, time on site, etc.), then Trigger personalized email outreach, and finally Notify sales team if high intent is detected.
The steps.
- 01
Enrich visitor data using Clay
Tool Clay
- 02
Analyze engagement level (page views, time on site, etc.)
- 03
Trigger personalized email outreach
Tool HubSpot
- 04
Notify sales team if high intent is detected
Tool HubSpot
Why it matters.
This workflow helps uncover invisible traffic and reach out while the visitor is still warm. Especially effective for pricing page visits, demo views, or blog subscribers.
In practice.
Segment outreach by engagement score, use nurturing for low scores and sales alerts for high-intent visitors.
Tools used.
RB2B
No other play names this tool.
Clay
Also in Webinar Registration Enrichment, Lead Qualification Pipeline and 360Connect Lead Capture. All 23 plays that use Clay
HubSpot
Also in Webinar Registration Enrichment, Lead Qualification Pipeline and Event-Triggered Re-engagement. All 11 plays that use HubSpot
Make.com
Also in Webinar Registration Enrichment.
Plays that sit next to this one.
Outbound
LinkedIn Visitor TrackingConvert LinkedIn profile visits and engagement into qualified conversations through automated outreach.
Inbound
Content Engagement ScoringTracks when leads engage with 2+ pieces of content across platforms. Based on this score, the lead is routed to sales or entered into a focused nurture campaign for high-interest contacts.
Inbound
Lead Capture (Pre-Qualified)For form submissions from your website or landing pages, Apollo scores each lead based on criteria like role, industry, and company size. Qualified leads are immediately enrolled in personalized sequences.
Or have us run it for you.
We build this play in your tools, run it with your team and hand it over.
Or call +1 317 414 1157, or pick a time without the form.